If you have a salon then are you
on the social media? Still not then you may be losing some potential customers
out there. As we are in the digital age it is important to promote your brand
on social media. Unless and until you promote yourself you can’t get the amount
of customers. We have some social media tips so hot, you’ll think you’ve left
your straighteners on!
Why
Is Social Media Important For Your Salon?
Social media is not only used to
share messages and photos but also a powerful tool for marketing and
communication for your business.
Using
Social Media For Your Salon
Gone are the days when you post
you could post your business page and everyone could see it? Or when you could
have a profile and add friends as a business? It can cause a lot of outrage
within social media channels. Here are some tips for reaching out to the best
audience with or without budget.
Stick
To Your Brand & Audience
Every salon is unique in its own
way. Your audience may differ from a salon over the road, so never try to copy
the other hair and beauty salon equipment suppliers content in social media.
Running a modern salon you should
not go off and post a vintage photo and vice versa if you are running a vintage
salon. You should be careful while posting anything on social media and ask
yourself the following questions.
1)
Does
this suit my clientele?
2)
Would
my clientele be interested in this?
3)
Does
this suit my brand?
Facts,
Tips, News & Reviews!
When it comes to posting of
content then posts like “We’ve got appointments available” will never going to
work out or going to have more followers.
Tips
A great way to build audience is
to post tips that your customers can do by themselves. Lot salons think they
are giving away their “trade secrets”. There is no need to panic as you can
post small tips like how to stop your hair ends from splitting.
Facts
Nothing screams professional more
than facts! Keep posting facts from recent studies to show you keep up with the
latest styles and trends. You can also mix up tips & facts!
News
Always update your clients with
the latest news in your salon. People like to know the ins and outs and latest
gossip.
Reviews
Reviews on your hair and beauty salon equipment suppliers
from clients show that you can be trusted. Ask your clientele to post a review
on social media and also some reviews sites. It is important to reply to the
reviews posted. It is important to focus more on bad reviews and turning an
unhappy customer into a happy customer is a skill!
Introduce
The Team
Remember that your team is the
face of your salon. Each team member needs to be introduced in individual posts
which show your potential customers who they would be dealing with.
You can simply post a photo of a
team member with a brief biography explaining their hobbies and interests and
why they work in the industry. Don’t forget any qualification and awards they
may hold!
Video content is much encouraging
than text or imagery so try having a short Q&A with your staff.
Competitions
Apart from selling to your
customers, you want to reward them too! Try to host some contests using social
media and promote which will allow you to gain followers and draw their
attention. You can also offer some discounts for the contest winners.
Advertising
Social media advertising works
really good if you know your audience.
You can select where to advertise and who to target? You can target
social media users based on their age, gender, preferences and interests.
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